The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. Your Facebook pixel uses information from your website to understand and categorize the actions people take on your site. These actions are called “events,” and they can be used to track the effectiveness of your advertising, and target your ads to people more likely to take action. This improves the effectiveness of your advertising, and typically results in better value for your advertising spend.
With Facebook pixel, you can
Make sure your ads are being shown to the right people
Drive more sales by optimizing your ads for conversions
Track purchases, and measure your return on advertising
Create audiences based on people who took action on your site.
Set up ads to automatically retarget site visitors
Get started with Facebook Pixel
Installing a Facebook pixel is a simple three-step process:
Create a Facebook pixel
Install it on your website
Set up events to track the actions that matter to your business.
For full step-by-step instructions on creating your Facebook pixel, adding pixel to your site or modifying an existing pixel, visit the Facebook Pixel Implementation Guide.